|What it is:||A very Intense, experiential 8-Hours Day Workshop for a Team of key Brand players (CEOs, brand managers, ad agency execs etc.) which results to a concrete, inspiring and differentiating Brand Positioning Statement through a unique, out-of-the box process.
Attention!This is an experience way above & beyond your standard processes of data analysis, discussions and argumentation. This is a heavily creative, inspiring process which coordinates ‘the mind, the gut and the heart’!
|Benefits||Identifies core Brand DNA elements, creates a concrete, inspiring and differentiating Brand Positioning Statement & Values, ensures links with key brand directions & strategies.|
|Team Sessions||1 (8 hours)|
|Deliverables||A 3-4 page Report|
|Preparation||Pre-Sharing all Key Brand Findings through consumer research. The workshop is NOT about data sharing & analysis, it is about creativity & synthesis.|