| What it is: | A very Intense, experiential 8-Hours Day Workshop for a Team of key Brand players (CEOs, brand managers, ad agency execs etc.) which results to a concrete, inspiring and differentiating Brand Positioning Statement through a unique, out-of-the box process. Attention!This is an experience way above & beyond your standard processes of data analysis, discussions and argumentation. This is a heavily creative, inspiring process which coordinates ‘the mind, the gut and the heart’! |
|---|---|
| Type | Team Coaching |
| Benefits | Identifies core Brand DNA elements, creates a concrete, inspiring and differentiating Brand Positioning Statement & Values, ensures links with key brand directions & strategies. |
| Duration | 1 Day |
| Team Sessions | 1 (8 hours) |
| Deliverables | A 3-4 page Report |
| Preparation | Pre-Sharing all Key Brand Findings through consumer research. The workshop is NOT about data sharing & analysis, it is about creativity & synthesis. |
| Coachwork: | 11 Hours |
Transformation Coaching & Consulting
