For life or for business, a mission statement that can make an impact and really move you forward should :
1. be very short, clear and specific
2. answer the simple question ‘what is the main reason why you exist’
3. be an ‘end statement’ (i.e there can be no question starting with ‘why’ exploring it further)
4. be able to be ‘lived’ with the mind using all senses and ways of expression (words, sounds, pictures, feelings)
5. come from the ‘heart and the ‘gut’ as much as from the ‘brain’
6. be greater than what you are today
